Since the tragic death of Ayrton Senna at the 1994 San Marino Grand Prix, Williams has placed the iconic Senna double S logo on its racing cars as a mark of respect. To commemorate 20 years since his passing and to celebrate his legacy, the Williams Mercedes FW36 will be adorned with the new 20th anniversary Senna logo for the 2014 season.
Traditionally placed on the front wing struts of each Williams car, the new logo will be placed on the left hand side of the FW36’s nose cone and feature a picture of Ayrton alongside the words “Ayrton Senna Always”. Designed by the Ayrton Senna Foundation, the logo will be present at a number of events organised by the Foundation this year to honour the life, legacy and values of the three times Formula One World Champion.
Speaking about the updated logo, Williams Founder and Team Principal Sir Frank Williams said: “I was very close to Ayrton and the iconic double S logo has been a mainstay on our cars since his death 20 years ago. This new logo is our way of celebrating his achievements as a racing driver, and also the sterling work of his Foundation which is doing so much to promote educational opportunities in Brazil.”